Case study · Observability / CI-CD · illustrative example
Acme Deploy: 13% → 34% AI share of model in 3 months
A CI/CD tool that almost never showed up when engineers asked AI for the best option — until we measured the gap and fixed it.
+21 pts
Share of model (13% → 34%)
+20 pts
AI-Visibility Score (38 → 58)
3 engines
Gains across ChatGPT, Perplexity & Google AI
The problem
When engineers asked ChatGPT and Perplexity "best CI/CD for a small team" or "CircleCI alternatives," Acme Deploy was named in only ~13% of answers — competitors owned the rest. Acme had no way to even measure it.
What we did
A full audit across five engines (10+ runs per prompt) found three fixable gaps: search bots partially blocked in robots.txt, no Organization/Product schema, and zero presence in the Reddit threads + comparison listicles the AI pulled from. We shipped the technical fixes, added answer-first comparison pages, and ran a citation-placement plan.
The result
Over three monthly cycles, Acme's share of model climbed 13% → 19% → 27% → 34%, with the biggest gains on Perplexity and Google AI Overviews. Monitoring keeps it there as the engines shift.